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Strategy of Persuasion

In order for communicative objectives to be achieved faster and anchored more strongly, persuasive work is necessary. This is aimed at getting the recipient thinking in the right direction - independently and on his own.

The established persuasive strategy of the Vienna Tourist Board is side-by-side strategy: the observer of our marketing activities should be able to compare his present situation with what is currently on offer in Vienna.

Brand Manual: Strategy of Persuasion

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