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Imagery

The image concept corresponds to the specified brand values of the brand analysis (sensual, cultivated, timeless, high-quality), but at the same time portrays Vienna as a modern, lively metropolis.

Graphic: Letters in a head

In doing so, the style of the images is that of sophisticated travel photography: high-quality, authentic, editorial. The pictures show exciting perspectives, which do not appear staged, but are naturally attractive. In addition, all the pictures have a succinct touch of the city's color: the color gold.

Brand Manual: Imagery

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