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Brand Building Blocks

The outcome of the brand analysis are brand values, future challenges, as well as five central Vienna images, so-called brand building blocks, which the Vienna Tourist Board now knows are important reasons for the success of tourism in recent years and which will be used to impress international visitors in the future: “Imperial Heritage”, “Music and Culture”, “Culture of Pleasure”, “Functioning City” and “Balance between City/Green Space”.

Schönbrunn Palace park with view of the Gloriette

There are special texts on four of these brand building blocks that Vienna has to offer, which can be widely used in the travel sector - from catalogs to the Vienna advertorial.

The following texts are available:

Imperial Heritage:

Music & Culture:


Culture of Pleasure:

Balance between City/Green Space:


The brand building block "Functioning City" is conveyed through the brand communication and does not require its own text.

 

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